MOUNT VERNON -- Marking its 40th anniversary as the world’s largest honor for video and television content across all screens, The Telly Awards has announced this year’s winners, including Kokosing River Productions.
The Mount Vernon-based company was honored for its brand content web series, "Shop With the Doc" for Dr. Elena Christofides, world-renowned endocrinologist of Columbus.
It's the 14th Telly and first Silver Telly for KRP.
“We suspected that this series would play well and reach a wide audience,” said Anne Marie Orr, KRP’s development director. “Developing and maintaining healthy habits are always something that people want to know more about.
"We were able to offer a slick yet approachable message that is gaining ground for people looking to make lifestyle changes to become healthier," Orr said.
Christofides, a board-certified endocrinologist with a busy practice, speaks and writes extensively on diabetes, nutrition and obesity. She, too, was thrilled with the recognition and recounted how she came up with the idea.
“I was having a conversation with one of my patients years ago who told me that he wished that he could take me grocery shopping with him,” Christofides said. “I finally decided it was time to create a patient-friendly resource for the grocery store.
“The videos are arranged so that they work well with the website and offer practical information about what foods are ‘Doctor Approved,’ ‘Use with Caution,’ and ‘Foods to Avoid,’” Christofides said.
“I really wanted to create a user-friendly set of videos that were quick and clear on how to make better food choices that are endocrinologist-approved," she said.
Recognition by the Telly Awards is one of the industry standards that both Christofides and Starr are thrilled with because of the strict production standards they require for recognition.
The honor has the two thinking of more projects that can help patients struggling with weight loss and diabetes.
“We are working on a cookbook of ‘Doctor Approved’ recipes,” said Christofides. “After that, we are thinking about doing a cooking show and possibly a documentary on the school lunch program.”
Founded in 1979, the Telly Awards honors video and television made for all screens and is judged by The Telly Award Judging Council; a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology.
The Telly Awards is the premier award honoring video and television across all screens. The Telly Awards receives over 12,000 entries from all 50 states and 5 continents.
Entrants are judged by The Telly Awards Judging Council—an industry body of more than 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates.
The "Shop With the Doc" videos are available at the ShopWithTheDoc.com website and are also found on YouTube.