Shop Small

Shine a light on your small business this holiday season with a mini business spotlight. Source Media Properties - Richland Source, Ashland Source, and Knox Pages - is excited to announce the return of its popular Shop Small Mini Spotlight series for this year's holiday shopping season.

“At Source Media Properties, we understand how stressful and exhausting the holiday shopping time is for small business owners,” said Audrey Longstreth, Director of Client Coaching and Strategy at Source Brand Solutions, the digital marketing agency for Source Media Properties.

“As more and more people buy online, small business owners have to work harder and harder to bring in new customers to their store. That’s why for the past 3 years we have provided a mini-spotlight section on our news platforms during the holiday shopping time to help give extra attention to local businesses,” continued Longstreth. 

The Shop Small Mini Spotlights include a 300 word spotlight article published to Richland Source, Ashland Source, and/or Knox Pages. Spotlights will be featured on the homepage as they are published and also include an Instagram or Facebook story from an SMP social page.

Reserving a mini spotlight for your local business is really easy. First, start by purchasing your mini spotlight online. Then you will fill out a short questionnaire about your business. Our content writers will use this information to create a spotlight highlighting your business. Once the spotlight is complete, we will send it to you for review and approval (1 round of revisions included). We will begin publishing spotlights the week of November 15th and continue through December 20th. Any spotlights purchased by November 5th are guaranteed to have their social story published before Small Business Saturday (Nov. 27). 

“We know how difficult it can be for small businesses to find the budget for advertising during one of the busiest seasons of the year. Especially with larger brands who have larger budgets and typically dominate ad spaces during this time. The Shop Small Mini Spotlights are our way to provide an affordable solution to our local small businesses.”

Longstreth continued, “it is our hope to see every local business owner welcoming both new and old customers to their stores this holiday season.”

Purchasing a mini spotlight for your business is one way to help make sure local buyers don’t forget to shop local first this season. Don’t forget to purchase your spotlight by October 25th to receive a $50 discount!

About Richland Source, Ashland Source, Knox Pages

Richland Source, Ashland Source and Knox Pages are all online news platforms that provide free news to all citizens of North Central Ohio. We are driven by a deeply-held belief that news organizations - especially now - serve their community best when they are involved in it.

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